Auxano is a Greek word that means “to cause to grow, grow up, mature.” Relationships, and marriage in particular, often challenge us to "grow up" emotionally. Our relationships have a way of highlighting areas of our lives that we would rather ignore—unhealthy emotional behaviors or areas that need growth or development.
"The design of the logo was inspired by a nautilus shell, an organic spiral shape that is often used to represent growth—and therefore aptly represents what we do at Auxano Counseling. The shape of the logo appears to grow, yet the final shape is slightly rough and imperfect, just as our lives are imperfect. Inside the logo is a small “a,” for auxano, which you may not recognize at first.
The logo also resembles the Japanese concept of Ensō, which signifies that life is a journey. In fact, as part of a spiritual and artistic journey, a Japanese artist would paint an Ensō over and over again. An Ensō drawing can be either a closed circle or an open circle. This logo, an imperfect open circle, signifies that life is imperfect and ongoing, and that is why we continue our journey.
The logo has one final element of symbolism: the logo extends beyond the confines of the box, which is another depiction of growth. Also, I believe this element makes the logo design much more visually intriguing than one that is completely circumscribed within the box." Dr. Sam Lam (Logo Designer)